5 Powerful Social Media Tips for Restaurants
Truffle POS Social Media Tips for Restaurants
Social Media Tip 1: Update your social media regularly (or delete it!)
A bustling social media page with regular updates, reviews, and engagement is like having customers seated in your restaurant. It flags to passersby that your restaurant is busy, popular, and absolutely worth checking out.
An abandoned social media page leaves your customers with more questions than answers. If you don’t regularly post, your customers might wonder whether your restaurant is closed. Then, they’ll probably move onto another restaurant instead.
At this point, it might be worth deleting your social media accounts. You don’t want your online presence to turn off or turn away potential customers.
By the way – a regular posting schedule means updating your social media once every two weeks at least! 3-4 posts per week will get you better results if you’re looking to attract new customers.
Social Media Tip 2: Share special offers with your followers
This is one of the best social media tips for restaurants!
Social media offers an easy way for you to connect with your customers. It’s an opportunity for you to get people into the store when it’s quiet, attract more direct orders, and find new customers.
You can use your social media platforms to share ‘social media only’ specials. You can use these to sell more of certain dishes. This is useful if you’ve got an oversupply of one ingredient, or some stock that’s about to go out of date.
Or, you can use it to ramp up patronage during quiet periods.
Facebook has a separate template for restaurants and cafes. It has a separate tab for special offers. Keep that updated to keep your customers coming back for more!
Social Media Tip 3: Master 'Insta-worthy' food presentation
Well-presented food makes for great social media posts. It means you’ll always have content on hand for your social media feed. And you’ll get for free advertising from your visitors.
That’s right. You can encourage your visitors to share their ‘food porn’ on Instagram and other social media platforms just by making it pretty. ‘Insta-worthy’ food and table settings get more free advertising from visitors.
You could always nudge them along with a discount or an entry to a draw to win a prize (like a free meal).
Social Media Tip 4: Share staff stories and experiences
Your followers love hearing stories unique to your restaurant! Tell those stories to reap the benefits of engagement from your followers.
Increased engagement boosts brand awareness, gets your restaurant in front of new faces, and is extremely cost effective. This is because when your followers like or comment on your post, that post is deemed ‘interesting’ by the social media bots. The bots then show that post to more people, since their job is to show the best content to people using social media so they stay there for longer.
Here are some ideas for posts that should attract high engagement:
– Have your kitchen team tell the stories behind the dishes you create.
– Share a recipe.
– Explain why a particular dish is so meaningful to you.
– Put a social media spotlight on your employee of the month.
Social Media Tip 5: Boost posts intelligently
You can spend a lot of money boosting posts without really getting results. If you want the best bang for your buck, target the people who are most likely to visit your restaurant.
Use the advanced settings to target people who are ‘interested’ in food, restaurants, OR whichever type of cuisine you offer. Then, set the area to your local area to limit the number of ads being sent out to only the people who would visit your restaurant.
You will need to experiment with the settings that work best for you. When doing so, start with small amounts of money to see what gets results. Then, you can funnel more money into the advertising that gets results! You can read more about paid Facebook ads in this Wordstream article.
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